Nate-Postma_Horst-BoysNate Postma, President

Nate is the founder/President of Vertical Endeavors and has more than 22 years of experience in the ownership and operations of several large commercial climbing facilities. He is a founding board member of the former Climbing Gym Association (CGA) and the current Climbing Wall Association (CWA) and also a former board member of the Climbing Wall Industry Group (CWIG). In addition, Nate is a member of the CWA’s Engineering Standards Committee (ESC) – the group that is currently updating and re-issuing the old CWIG climbing wall standards. Nate has been an avid climber for over 30 years.

pam-postmaPam Postma, Vice President

Starting in 1979, Pam formerly worked in administration and accounting for Midwest Great Dane Trailers. Pam married her high school sweet-heart, Nate, in 1981 and was introduced to climbing later that year at a time when you didn’t really see women on the rock. Pam traveled from the east coast to the west coast climbing everything and trying to keep up with Nate. She participated in numerous local and national competitions meeting great people in the climbing industry. Climbing became the way of life. In 1995, Pam left her career of sixteen years with Midwest Great Dane Trailers to help with the birth of Vertical Endeavors, her husband’s dream.

During the growth stages of Vertical Endeavors, and in the early days when the company operated from the couple’s residential garage, Pam worked in almost all of the various jobs at VE. Pam takes care of the financial and HR aspects of the business today. In her free time, Pam enjoys wind surfing with Nate, which results in vacations to the Hood River, Columbia River Gorge, and Caribbean Islands. She enjoys the beautiful country and of course scoping out the rock formations.

Jason Noble, Operations Manager

Jason Noble has been deeply involved in the climbing industry since joining Vertical Endeavors in 1992. In his tenure at Vertical Endeavors, Jason managed the first climbing facility to participate in the CGA (Climbing Gym Association) Accreditation Program and acted as an Examiner for the Accreditation Program. Jason held a position on the CWA Industry Practices and Certification Standards Committees, which were tasked with maintaining the Industry Practices and a National Instructor Certification Standard. Jason is currently the Chair for the new CWA Industry Practices Committee which is revising the Industry practices for its third Edition. Jason is also one of the few instructors nationally that is able to provide certification for Providers of the Climbing Wall Associations Climbing Wall Instructor Provider Course. As the District Supervisor for Vertical Endeavors, Jason oversees four commercial climbing facilities. He enjoys spending time with his wife and twin boys, Tristan and Taylor. Some of his passions are climbing, downhill ski racing, wake surfing, water skiing and mountain biking.

Noal Ronken, Training + Business Development Manager

Noal is currently the Training and Business Development Manager for Vertical Endeavors but was formerly the facility manager at the St. Paul location. His climbing career began on a beautiful line on the north side of a local crag dubbed the “REI Pinnacle” in Bloomington, MN. Despite these very plastic beginnings his climbing has now taken him as far east as the Red River Gorge in Kentucky and as far west as Smith Rock in Oregon. His tendency to jump on difficult boulder problems off the couch has led to just as many rumors of hollow bones as tweaked tendons. But his love for the sport and talking (extensively, as a many of never-enough words) about the sport is undeniable. Outside of climbing he enjoys running, paddleboarding, hiking, golfing, watching sports, attending concerts, playing guitar, writing music and exploring new corners of the Twin Cities.

David Schwab, Director of Safety, Training & Guiding (VEGA)

David is the Director of Safety and Training for Vertical Endeavors and the Director of Vertical Endeavors Guided Adventures (VEGA). He began rock climbing in 1987 and has been heavily involved with the sport ever since. His experience includes numerous trips to various climbing areas including Joshua Tree, California, Red Rocks, Nevada,The New River Gorge, West Virginia, Eldorado Canyon, Colorado and his “home” climbing area of the Black Hills of South Dakota. In addition to being a certified Level III VEGA guide, he is a nationally certified provider for the Climbing Wall Association in Boulder, Colorado,as well as an American Mountain Guides Association (AMGA) certified Single Pitch Instructor and Professional Climbing Instructors Association (PCIA) Single Pitch Climbing Instructor and Climbing Wall Instructor. Based on his credentials, David has been training and certifying rock climbing instructors throughout the nation since 2010.

David is a former Program Development Specialist for the US Probation Office where he was a professional trainer for over 20 years. He also continues to teach snowbording at Afton Alps and is a former member of the American Association of Snowboading Instructors, Central Division Education Staff.

Feel free to contact David at for your next outdoor guided adventure or for private climbing lessons at either of the Twin Cities Vertical Endeavors facilities.

Alex Anderson_photo-webAlex Anderson, Facility Manager

Originally a Nebraska native, Alex wasn’t introduced to climbing until he left the Cornhusker state, and has never looked back since. With a bachelor’s degree in Sport Management from the University of South Dakota and a Masters Degree in Sport Administration from the University of Northern Colorado, Alex has spent the last 6 years traveling and studying while enjoying his outdoor passions including (but not limited to) climbing, hiking, biking, snowboarding, and camping. After a string of various wildfires, and a devastating flood, Alex moved from the high Rockies to the land of 10,000 lakes in 2013. In August 2014 Alex accepted the position of Facility Manager at Vertical Endeavors in what Outside magazine rated as the Nation’s best town, Duluth, MN.

Chris_Fraser_PhotoChristian Fraser, VEGA Coordinator

Christian began climbing and guiding almost ten years ago during his undergraduate career at the University of Minnesota Duluth. After graduating he took a position at Vertical Endeavors – Duluth where he has been working on and off for the last four years. He has climbed rock and ice all over North America, but his true passion lies on the North Shore of Lake Superior.

As the Vertical Endeavors – Duluth VEGA Coordinator, Christian gets to spend a large majority of his time outside showing people of all ages and abilities the joys of outdoor climbing. In the gym Christian is the Advanced Climb Team Coach, teaching (or getting taught by) the future of Americas climbing. When Christian is not climbing you can find him sailing on Lake Superior, backcountry skiing out west, or sitting on his porch playing the banjo.

Feel free to contact Christian at to make a lifetime of climbing memories in beautiful Northern Minnesota.

Eric Berseth, Graphic Design + Marketing Specialist

Eric is a graduate of the University of Minnesota, Duluth, with a BFA in Graphic Design. He brings with him a passion for climbing and design. Eric’s first experience climbing was at a birthday party as a child. It wasn’t until recently that he rekindled his interest in the sport. He started back up with his brother in March of 2013, climbing weekly at VE Minneapolis, and has progressed to sport lead climbing outdoors in Red Wing, Minnesota.

You might see him in the gym as he frequents the VE Twin Cities locations. In his free time, Eric enjoys cooking, new music, camping, biking and skiing.

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